It's a short, GREAT read, very well done....
I find it interesting from a Sociological point of view, to see how human behavior, can be analyzed by online reactions, in a catastrophe, a crisis, and how major events, are "digested" online.
Complete Behavior analysis, one American at a time. Each displaying behavior, on a ONE ON ONE BASIS with a computer.....pure addressibility.
Rob does a very good job at explaining it.