Fred, I agree 100%.
And, he adds a The Beatles to make a point. (Ticket To Ride)
Well done Fred.
Had to remove.....
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Fred, I agree 100%.
And, he adds a The Beatles to make a point. (Ticket To Ride)
Well done Fred.
Had to remove.....
Posted at 07:32 PM | Permalink | Comments (0) | TrackBack (0)
MediaWeek did a piece on FaceBook, and their attempt to target their user base base more effectively for advertisers - (hat tip: Andrew W.)
"Facebook plans to unveil a new ad unit in the coming weeks that the company says uniquely harness the site's social networking dynamic. . . . .
When users elect to click on these ads, their entire network of friends will be automatically alerted and then given the chance to interact with that particular marketer's group.
According to Mike Murphy, Facebook's chief revenue officer, the new units are geared for advertisers that are looking to create customized offers for the Facebook community that go beyond standard banner messaging. "Up until now, most advertising on social network sites hasn't leveraged social networking behavior," he said. "This offers a viral opportunity that is unique for advertisers that is not disruptive."
My friend Rob Deichert, has said it better than I can...
From Rob's Blog:
"If I understand this correctly, I'm on Facebook I click on one of these ads and then all my friends will be alerted of the ad I clicked on.
Remind you of something?
Those great chain letters that you get from friends or those jokes you never want to read.
In my opinion this is not the way to leverage social networking.
Social networking data needs to be leveraged in a non-explicit fashion. There needs to be more relevance than just one degree of separation.
If "friending" is a true phenomena the relevancy of association is greatly reduced, thus increasing the annoyance factor of these, "hey I just checked out this ad alerts." The strength of each connection needs to be valued individually to determine the proper group to pass along a similar marketing message."
I agree with the above assesment.
That is why what my company is building, a "non-invasive" - and completely aggregated and targeting algorithym, based partly on DEGREE SEPERATION DATA, as well as many many other components inherit to social networks.
It seems that the entire FaceBook concept is based on the element of, DEGREES. (I could be wrong.)
When publishers choose LOTAME as a tool to help the monetize their inventory......the FACEBOOK solution outlined above is NOT what they will get.....
Facebook sees the value of their data -- from our perspective it's more about aggregating the information more efficiently, and then targeting it more optimally to increase results for advertisers.
That is the foundation of Lotame.
Posted at 10:53 AM | Permalink | Comments (0) | TrackBack (0)
I love the Rolling Stones. The talent, the history and the charm of seeing a GREAT band, gets me pumped to go to a show.
Last night I was excited, as I bought my tickets the day they went on sale, (presale) through Ticketmaster.
Floor Seats were $450.00, so I passed on those, opting to be in Sec 130, or off the floor....those seats were a respectable (cough) $175.
I purchased those tickets as "Best Available" within 5 minutes of them coming on sale.
WE WERE IN THE LAST ROW OF SEC 130 UNDER THE OVERHANG, AND THE SOUND WAS MUFFLED AND HORRENDOUS. Imagine, my horror as soon as we went down the steps, and for the 1st time I looked at the tickets -- and they said Row 40......the last row of the section, where you cannot hear ANYTHING?
Now, you might say - "Andy, that is your fault for not checking thoroughly enough to see what row you were buying."
You would be correct.
However, I bought my tickets with a wireless handheld, (Blackberry) so, I did not have full site access. (my fault)
And, I purchased the tickets on a pre-sale, within 5 minutes of the release.
As soon as we got to our seats....I wanted to go home.
Sorry for the rant, but I really dislike Ticketmaster......as the people that were seated in front of me, BOUGHT THEIR TICKETS 4 DAYS AG0 ---and they were in Row 39.
So, I ask -- "how does Ticketmaster move their inventory, and is their some collusion against fans that, THEY KNOW WILL PURCHASE TICKETS THE MOMENT THEY COME ON SALE WITH LITTLE REGARD FOR PLACEMENT IN A GIVEN SECTION?"
Do they save better seats for the consumers, "on the fence" who are just thinking about going as the concert approaches, but are not hardcore fans?
I believe that something fishy is going on with Ticketmaster and their practices, when I am in the DEAD last row of a section, (under the BEST AVAILABLE mantra) within 300 seconds of them going on sale -- and people who bought within the last few days are closer than we were.
Honestly, we had a good time with our friends......but Ticketmaster ruined my evening.
The Rolling Stones
Giants Stadium, East Rutherford, NJ, USA
Wednesday September 27, 2006
The set list
It's Only Rock'n Roll
Live With Me
Monkey Man
Sway
Far Away Eyes
Streets Of Love
Just My Imagination
Midnight Rambler
Tumbling Dice
--- Introductions
You Got The Silver (Keith)
Little T&A (Keith)
Under My Thumb (to B-stage)
Rough Justice
Start Me Up
Honky Tonk Women (to main stage)
Sympathy For The Devil
Jumping Jack Flash
Satisfaction
Brown Sugar (encore)
Posted at 12:17 PM | Permalink | Comments (3) | TrackBack (0)
I love a good bowl of chili. Often times, I will order chili whether at a diner, or eating at a great lunch or dinner place.
Good chili is an art, and it is RARE.
After college, I took a job working "trucking and messenger sales" for a company based in Central Jersey, in the town of Woodbridge. Woodbridge is a cool town, with a large Ford Plant - (one of it's adjacent towns is called Fords) and, one could call it a combination of America at the end of the 20th century.....
It had it's mix of blue collar workers and technology companies literally on top of one another.
Woodbridge is also pretty much the CENTER of NJ.
It is where the New Jersey Turnpike, Garden State Parkway - Routes 1 & 9, as well as many smaller arteries all intersect.
Right in the town of Woodbridge NJ.
It makes perfect sense to have a trucking company/messenger service, or any kind of transportation company located there.
I worked for this company - and was responsible for generating new business....but many times I ended up doing the "dispatch work" - as our dispatcher liked to sneak cans of Miller Genuine Draft Beer during the day.
All day.
By 4pm he had polished off a about 15 cans of Genuine Draft in a large soda cup from the local convenience store.
He started slurring -- and around 4:30 he was completely unintelligible.
Those of you that have worked in any transportation business, will understand that between 3-6pm is when most of the "action" occurs. That means, the customers call the dispatcher to set up their delivery of goods the next day business day.
The dispatcher has to line up the next day, logistically, and let the drivers know where to go - so as to "organize" the company day.
It was a hard job to learn -- but, I learned it....and our drunken dispatcher went from being angry, early on in my employment - as I was tring to help HIM (he said I was screwing up his whole next day) to, grudging respect.
One day, after he had already passed out at 4pm, and I was on the phones with customers, DOING HIS JOB - setting up the driver schedules for the next day -- he heaped praise on me....
"Kid, you are learning the ropes -- I'm gonna buy you a good bowl of chili."
I was shocked -- and said, "I'm looking forward to it."
A few days past, and I thought he had forgotten about his chili offer.....
He yelled to one of the drivers, Ralphie, who was a overweight 50 year old man, that wore the same jeans EVERYDAY - and who looked like he was a overweight version of Gomer Pyle....
"Hey Ralphie..." The Dispatcher yelled over the intercom.
"Take the kid (me) to OUR PLACE for a bowl of chili..."
I was horrified. It was one thing to work with a guy, but another to break bread with someone who I was genuinely afraid of.
Ralphie looked like a mental patient - and that he could snap at anytime, and bad things could happen.
But, he was a damn good driver. He was reliable, and never turned down a trip.
Ralphie was not someone I wanted to spend a Tuesday afternoon eating lunch with.
"Cmon kid, I got you - jump in my van...."
I climbed into a 1974 VAN that had exposed metal coils on the passenger seat. The Van was littered with magazines, spit cups from chewing tobacco, and bags from fast food joints....
I asked, "Where are we going?"
He replied, "To our special chili place."
He never uttered a word to me, until he dropped me back off at the office.
We pulled up to a sleazy strip joint (topless place) on RT 1, in I believe Edison NJ. I was horrified, and said to Ralphie....
"I'm not going in there...you said we were going for a Bowl of Chili."
His van door slammed, and I was left in the passenger seat alone....alone, sitting on the passenger seat coils, exposed metal sitting into my pants, of a 1974 van - alone in the parking lot of a strip joint wearing a Jerry Garcia tie - and tan slacks.
The parking lot was filled with pick up trucks, and 18 wheelers.
I opened the door of the van - and walked in, alone.
I had never done THIS BEFORE - as my typical lunch was the deli, or if I was adventurous, a drive for Mexican food.....
A topless place? A picture of my Mom ran through my head. "What would she say?" I thought to myself....
As I opened the door of the strip club, there was complete darkness. I could not adjust my eyes, to see anything -- and I felt blinded.
I muttered to a person near the door, that I could not see,
"Do you have a menu.?"
She replied, "Sure, how many in your party?"
I said, "I think two, but I will sit at the bar."
I sat down at the bar -- and the dancers immediately saw me. 2 older ladies (dancers) who I suppose were accustomed to gazing out at the lunchtime crowd, and seeing guys like, RALPHIE -- who I spotted across the bar. He was sitting alone.
I ordered the Chili from the bartender.
I also got lots of focus from the 2 middle age topless ladies who LOVED my Garcia tie. It was one of my more popular days in a bar -- as I'm relatively sure for the 1st time in my life, that I was one of the "attention getters for the ladies" in this dive joint full of RALPHIE look alikes.
One of the dancers was very pleasant asking me,
"what are YOU doing here?"
I yelled over the sound of Depeche Mode (or some other 1990's disco type music), "I'm here for the Chili, I was told it was good."
The Bowl of chili arrived.
IT WAS AWESOME, ONE OF THE BEST CULINARY DELIGHTS I HAVE EVER TASTED.
It had the perfect amount of beans, the sauce was thick -- with the proper amount of vegetables -- and it was just spicy enough to make your lips burn.
I started to pay attention to what all the other people sitting at the bar were eating.....
Most of the guys had bowls of chili, and most of them were not paying attention to the dancers.
I started thinking -- "are people here for the chili or for the dancers?"
Not to get too ahead of myself, I figured the Chili was a distant second to the ambiance of a strip joint, on a highway, at lunch hour.
We arrived back at the office.
The Dispatcher said with a huge chuckle and a rare smile, through his rotted teeth , "How was MY PLACE for the Bowl of chili, did Rhonda dance for you?"
"Of course -- and thanks, the CHILI was excellent, the best I've ever had."
I thanked him. And, moved on with my life. Literally.
I've since grown up - and looking back on some of my post college working experiences, I can honestly say I've learned many things from many people.
As I tackle building my OWN BUSINESS, I use the "Chili analogy" that I learned from the Dispatcher that loved Miller Genuine Draft, as well as Ralphie The Driver.
"Look at people and situations differently. Be different - take risks...and in order to have GREAT EXPERIENCES in business (in this case chili) be ready to go do something every single day -- OUT OF YOUR COMFORT ZONE TO MAKE A DIFFERENCE. "
Going to a strip club, certainly cannot be misconstrued as "going out of my comfort zone to make a difference," but it was to me.
It was my little learning about the Social Aspect of working with unique people, like the dispatcher -- and Ralphie.
I recently found out that the dispatcher died from a heart attack, and Ralphie died on the NJ Turnpike in a traffic accident a few years back.
But that bowl of chili, and all the things that came with it -- are just one of the things that goes into my arsenal of being successful when starting my own business.
It's more than the chili, it is LIFE - and getting the most out of it.
To this day, the word, "chili" conjours up a different and substantive meaning to me.
It evokes emotion.
And, that is success in my book. A key learning from a dispatcher and a overweight truck driver. I hope I can give my future employees their own, "bowl of chili."
Minus the strip club.
Posted at 10:29 PM | Permalink | Comments (3) | TrackBack (0)
As many of you know, tonight at sundown marks the beginning of Rosh Hashanah. (The Jewish New Year)
Tonight, and for 10 days (after this evening) - begins the time where all the things that will transpire for the year, will be transcribed in the, "book of life."
Our fate, our path for health, success and challenges are decreed in the "book of life."
Multiple times over this holiday we say the following.
"Who shall live, who shall die. Who by fire, who by water.....etc."
I guess all religions are strange - and the Jewish faith calls this our - "high holy days" (for a reason)
The YEAR IS LAID OUT, in your book of life.
I'd like to wish and pray, on a few things for my Jewish, and non-Jewish friends on this holiday.
1) I wish peace and prosperity, to all people who desire to live side by side, whether they share the same religious values or not.
2) I pray for the safety of our citizens in the USA, and our soldiers in harms way.
3) I pray that many Americans will be able to identify evil, and not shy away from understanding that there are people who want to inflict many more 9-11's on the rest of our people......(I pray for the strength of these people to come up with a solid plan on how to deal with it -- rather than simply ignore it and wish it away)
4) I pray for the people and children in the United States, who feel insecure, or are hungry - or who are in a tough situation by no fault of their own. This is a big one for me.
5) I pray for the safety of Israel and her people. I pray that if a enemy attacks Israel i nthe coming year - that the enemies BEST DAY, will be the day BEFORE they attacked the State of Israel. In other words, any further aggression will be met with a response so devastating that it will create deterrence, to save future innocent Israeli lives.
6) I pray that Israel elects leaders who will understand the nature of the enemy, and not give away land to appease a religion or people who are liars, and seek to destroy the country.
7) I pray for all the people in the Mid-East to desire to live in peace, and embrace co-existence.
8) I pray for STRENGTH for ALL of us to deal with all that will transpire in the coming year.
We eat apples and honey to ring in a SWEET year for us all......
May your "book of life" be filled with AMAZING, sweet and joyous happenings to come.
L'Shana Tova - to a GOOD YEAR.
Posted at 01:49 PM | Permalink | Comments (1) | TrackBack (0)
YouTube is in the NY Post Today.
"September 21, 2006 -- INTERNET upstart YouTube, the bane-du-jour of copyright holders everywhere, won't sell itself for anything less than $1.5 billion, The Post has learned."
Those that use YOUTUBE love the product and service they have built the past 1.5 years.
I use it, and if you are a regular reader on this blog - you have seen my video links, which are all from YouTube's service.
I love their product. I'm a BIG FAN of Youtube.
But.....
Naysayers talk about copyright.
Naysayers talk about content ownership.
I remember when I started selling banners and internet advertising, people would say...
"Those banners and pop ups and so annoying. I never click on those damn things."
My answer was, "one day you will."
Fact is, the Internet Advertising business has grown tremendously over the past 7 years, because, PEOPLE ACTUALLY DO CLICK, AND BUY FROM THOSE ADVERTISEMENTS ON WEBSITES.
It works.
Guess what?
Those same people that doubted internet advertising as a viable medium to further their brand, generate results -- and win in their space -- ARE THE SAME EXECUTIVES AND KNOW IT ALL'S, BASHING YOUTUBE - and their so called, "issues."
Good piece on the value of YouTube in the NY Post.
YouTube is worth MORE than it's current value.
Reason?
Companies built like.......
My company is focused on helping Social Media Providers (Like YouTube) monetize, segment, and target their inventory, MORE OPTIMALLY, so that ADVERTISERS will to be able to drive better ROI for the media on the SMP's.
Lotame will help add to the bottom line of sites like Youtube --
"YouTube's stated business model is to "pursue advertising.""
Lotame works with publishers to help them monetize their inventory -- thus, increasing their market value....
Rock on.
Posted at 05:46 PM | Permalink | Comments (0) | TrackBack (0)
I was lucky enough to jump on the Stones Tour this past summer in Europe.
There is a mighty big story coming on my experiences and takeaways of traveling through Europe on my own.....with one bag and camera.
More than the music I went for - I loved the FABRIC and "zeitgeist" of what I experienced.
Below are some of my pictures that I took in Paris and Amsterdam. I enjoy capturing people and places, in a "naturalized manner."......(click on any image to enlarge)
July and August in Europe.
Posted at 11:51 AM | Permalink | Comments (0) | TrackBack (0)
"The pain of making the necessary sacrifices always hurts more than you think it's going to. I know. It sucks. That being said, doing something seriously creative is one of the most amazing experiences one can have, in this or any other lifetime. If you can pull it off, it's worth it. Even if you don't end up pulling it off, you'll learn many incredible, magical, valuable things. It's NOT doing it when you know you full well you HAD the opportunity- that hurts FAR more than any failure."
Hugh Macleod.
I wondered why Hugh's words have the special way of nailing what I'm feeling?
Because I have had the great pleasure of working alongside exceptional people for the past 17 years.
Motivated, smart, and brilliant leaders, in my business landscape have helped shape and form my corporate visions for EXECUTING SUCCESS.
I feel as though they tutored me -- in things, and ways I was not aware of at the time...
But, the time is here to build my own castle....
And, as Hugh explains - NOT TRYING IT - HURTS MORE THAN FAILURE.
That's where I am in business.
I'm focused, energized -- and ready to rock.
"Put your whole self into it, and you will find your true voice. Hold back and you won't. It's that simple."
Posted at 11:39 AM | Permalink | Comments (1) | TrackBack (0)
President George Bush gave a GREAT speech today at the UN.
He calls out "extremism, and lunatics."
The Video is worth watching -- as it pertains to your future.
I'm hoping at this time next year, when he looks out over this group - IRAN will not have the capability to make weapons grade plutonium.
The video of his speech is HERE.
"Today, I'd like to speak directly to the people across the broader Middle East: My country desires peace. Extremists in your midst spread propaganda claiming that the West is engaged in a war against Islam. This propaganda is false, and its purpose is to confuse you and justify acts of terror. We respect Islam, but we will protect our people from those who pervert Islam to sow death and destruction. Our goal is to help you build a more tolerant and hopeful society that honors people of all faiths and promote the peace. "
Posted at 07:11 PM | Permalink | Comments (0) | TrackBack (0)

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