This is Advertising week in NYC.
I was in Manhattan yesterday, and let me tell you - midtown was one giant parking lot.
It seems as though when these so called "dignitaries" decide to venture out of the UN, and go to LeCirque or some other high end eating establishment -- then, three square blocks of vehicular traffic must cease to move. It is ridiculious, and frankly offensive to sit at a light for 25 minutes, while a motorcade whizzes by for 3 seconds.
Anyway, today in Times Square I will be on a panel at MIXX. (sitting in more traffic on the West Side)
The sessions starts at 1:45 and ends at 2:30. I'm psyched to be involved in this - and honored that Jonathan Mendez asked me to particpate.
Here is the topic:
2 Legit 2 Widget? - The Next Generation of Applications for Targeting, Personalization, and Advertising
The pages and paths approach is giving way to a world where the delivery of relevance to drive engagement rules. No where is this more evident than in the rise of widgets and applications. Next generation widgets and applications are already being developed that use quantitative data to optimize and target the delivery of contextually relevant content across experiences. In Social Media, this creates a viral effect. For publishers, the rise in engagement metrics enables a more detailed discovery of user behaviors resulting in deeper more valuable segments. For advertisers, this means better targeting. This workshop will focus on the applications, strategies, measurement and benefits that can be expected in this emerging medium that looks to be transforming the web as we know it.
Moderator:
Jonathan Mendez, Chief Strategy Officer, OTTO Digital
Panelists:
Sam Bloom, General Manager, Interactive, Camelot Communications
Andrew Chen, Entrepreneur-in-Residence, Mohr Davidow Ventures
Andy Monfreid, President & Founder, Lotame
Kevin Tate, Founder and Principal, StepChange Group
